Free Tours of Florence
10:30 AM
The Medici Free Tour
Southern half
2 h 30 min
2.5 km /1.5 miles
15 min break
Most Florentine landmarks you see today were owned, financed or commissioned by the Medici family. During this tour you will learn how they came to power.
You will also get some real florentine food intel.
This tour runs every morning, when our guides are fresh and have a great sense of humour.
These tours are tips-based
10:20 – 10:35 | Check-in |
10:35 – 10:40 | Intro + map |
10:40 – 11:05 | Two small stops [Medici] |
11:05 – 11:40 | Main landmark – Signoria square [David] |
11:40 – 12:00 | Break coffee/sandwich |
12:00 – 12:15 | How to visit the Uffizi |
12:15 – 12:30 | Crossing the Old Bridge + photos |
12:30 – 12:45 | Pitti Palace [Medici] |
12:45 – 13:00 | Food speech |
Tour ends in Santа Spirito, a non-touristic square with bars and restaurants
Timeline:
10:20 Check-in begins in Piazza Strozzi
the square at the entrance of the Strozzi Palace, in front of the restaurant “Colle Bereto”, next to the Louis Vuitton store. The guide will have a purple flag.
Interdependent tours
Interdependent tours
The Genius Free Tour
Northern half
2 h
2.5 km / 1.5 miles
No break
This tour tells you the life stories of Florence’s most iconic characters.
How did Dante get people to read, Brunelleschi explain how to 3D, Donatello change everyone’s point of view, Da Vinci buy cadavers for science, and Galileo study the sun?
This tour runs every afternoon, when our guides speak as if they were paid by Miracle Blade to explain art.
These tours are tips-based
16:55 – 17:05 | Check-in |
17:05 – 17:10 | Intro |
17:10 – 17:20 | Small stop |
17:20 – 17:40 | Church [Donatello] |
18:00 – 18:30 | Main landmark – Cathedral’s square [Brunelleschi] |
18:30 – 18:40 | Bargello prison [Leonardo da Vinci] |
18:40 – 18:50 | Dinner recommendations |
18:50 – 19:00 | Florentine pantheon [Dante] |
Tour ends in Santa Croce Square with bars and restaurants nearby.
Timeline:
16:50 Check-in begins in Piazza Strozzi
the square at the entrance of the Strozzi Palace, in front of the restaurant “Colle Bereto”, next to the Louis Vuitton store. The guide will have a purple flag.
5:00 PM
Our meeting point is Piazza Strozzi, in front of the Louis Vuitton Shop.
Tours are tip-based
The average tip is 10 euros per person.
Large groups
Up to 10 people can be accommodated in one reservation. For larger groups, please check private tour prices.
Can’t booking
Try showing up at the meeting point, but if the group is already too big, the guide may refuse to accept tourists without the booking.
Private tours
In Florence, a licensed guide costs 100€/hour in the high season. In the low season the price is 70€/hour. For groups of more than 10 people, there is also the cost of headphones, which is 2€ per person. If the price suits you, please email us.
Our Reviews




Medici Tour Timeline
10:20 Check-in begins in Piazza Strozzi
the square at the entrance of the Strozzi Palace, in front of the restaurant “Colle Bereto”, next to the Louis Vuitton store. The guide will have a purple flag.
10:30 Guide’s introduction
this tour will cover the southern half of Florence.
11:05 Piazza della Signoria,
where you will spend a lot of time. In this square, there is a replica of Michelangelo’s David and the government palace – Palazzo Vecchio.
11:40 Break in Piazza del Grano,
near sandwich and coffee shops.
12:00 The Uffizi Gallery
is the most important art museum in Florence, our guides will give you all the information you need about visiting it.
12:15 Cross the Ponte Vecchio,
the most beautiful and famous bridge in Florence, with all the stories and plenty of time for photos.
12:30 Once you cross the Arno river,
you will see the huge Pitti Palace and learn about its curious history.
13:00 The last stop is Piazza Santo Spirito
an area perfect for lunch.
You will have plenty of time before returning to our Genius Tour to see the northern half of Florence.
Genius Tour Timeline
16:50 Check-in begins in Piazza Strozzi
the square at the entrance of the Strozzi Palace, in front of the restaurant “Colle Bereto”, next to the Louis Vuitton store. The guide will have a purple flag.
17:05 Guide’s introduction
you will visit the northern half of Florence.
17:25 The Church of Orsanmichele
an exciting landmark in the shape of a cube decorated by Donatello with one of his most famous works.
17:40 Dante’s house
and a walk through mediaeval Florence.
18:00 Piazza del Duomo
the square of the main cathedral and the most important landmark, where you will have a detailed tour of all the monuments.
18:40 The Bargello
a former prison that is now the most famous museum of sculpture.
19:00 The tour ends in Piazza Santa Croce
a perfect area for the happy hour.