Southern half 2 h 30 min 2.5 km /1.5 miles 15 min break
Most Florentine landmarks you see today were owned, financed or commissioned by the Medici family. During this tour you will learn how they came to power. You will also get some useful restaurant recommendations. This tour runs every morning, when our guides are fresh and have a great sense of humor.
These tours are tips-based
10:20 – 10:35
10:35 – 10:40
Intro + map
10:40 – 11:05
Two small stops [Medici]
11:05 – 11:40
Main landmark – Signoria square [David]
11:40 – 12:00
12:00 – 12:15
How to visit the Uffizi
12:15 – 12:30
Crossing the Old Bridge + photos
12:30 – 12:45
Pitti Palace [Medici]
12:45 – 13:00
Tour ends in Santа Spirito, a non-touristic square with bars and restaurants
This tour tells you the life stories of Florence’s most iconic characters. How did Dante get people to read, Brunelleschi explain how to 3D, Donatello change everyone’s point of view, Da Vinci buy cadavers for science, and Galileo study the sun? This tour runs every afternoon, when our guides speak as if they were paid by Miracle Blade to explain art.
These tours are tips-based
14:55 – 15:05
15:05 – 15:10
15:10 – 15:20
15:20 – 15:40
16:00 – 16:30
Main landmark – Cathedral’s square [Brunelleschi]
16:30 – 16:40
Bargello prison [Leonardo da Vinci]
16:40 – 16:50
16:50 – 17:00
Florentine pantheon [Dante]
Tour ends in Santa Croce Square with bars and restaurants nearby.
Our meeting point is Piazza Strozzi, in front of the Louis Vuitton Shop.
Tours are tip-based
The average tip is 10 euros per person.
Up to 10 people can be accommodated in one reservation. For larger groups, please check private tour prices.
Try showing up at the meeting point, but if the group is already too big, the guide may refuse to accept tourists without the booking.
In Florence, a licensed guide costs 100€/hour in the high season. In the low season the price is 70€/hour. For groups of more than 10 people, there is also the cost of headphones, which is 2€ per person. If the price suits you, please email us.
5 Stars - Based on 7476 User Reviews
5/19/2023 - TripAdvisor
Excellent Elizabetta is the best guide we’ve ever had! If you’re in Florence I highly highly recommend this walking tour. Very informative, interesting and fun. A must do for Florence!!
5/17/2023 - TripAdvisor
Brilliant, not to be missed! Elisabetta is amazing! Had the best couple of hours being shown around Florence by Elisabetta Carraro. Elisabetta is so fun and knowledgeable and engaging, we learnt so much without feeling rushed or getting lost in the information. Could not recommend this tour enough, especially if you're lucky enough to have her as your guide. Thanks again, Elisabetta!!!!
5/15/2023 - TripAdvisor
Excellent way to spend a morning in Florence Two words to describe our tour guide Katherine, delightful and knowledgeable. We attended the free morning walking tour of the Medici family. The tour started right on time. Katherine had a way of storytelling that was funny and interesting. She made everyone feel important. The two and a half hours flew by. Highly recommend.
5/10/2023 - TripAdvisor
The best! In spite of this walking tour being exterior only, I would go again in a heartbeat! the guide was so informative (an art historian!) but not at all dry nor boring. We had a great time!
4/28/2023 - TripAdvisor
Florence and the Medici’s with Catherine Catherine our tour guide was wonderful. Her enthusiasm for the city was evident. It was great to learn about Florence from a local. She included lots on history, art and food. Loved it and would highly recommend it as a starting point for exploring Florence
4/18/2023 - TripAdvisor
Incredible tour of Florence's history with Eleonora! The tour that we took on Sunday morning (16th April) with Eleonora has been one of the most memorable experiences of our Florence trip. She kept us absolutey engrossed with her knowledge, passion and exuberance that we never realised how 3 hours flew past. Strongly recommend a tour with Nora to fall in love with Florence and discover the best and most local spots for gelato and Italian food!
Medici Tour Timeline
10:20Check-in begins in Piazza Strozzi the square at the entrance of the Strozzi Palace, in front of the restaurant “Colle Bereto”, next to the Louis Vuitton store. The guide will have a purple flag.
10:30Guide’s introduction this tour will cover the southern half of Florence.
11:05Piazza della Signoria, where you will spend a lot of time. In this square, there is a replica of Michelangelo’s David and the government palace – Palazzo Vecchio.
11:40Break in Piazza del Grano, near sandwich and coffee shops.
12:00The Uffizi Gallery is the most important art museum in Florence, our guides will give you all the information you need about visiting it.
12:15Cross the Ponte Vecchio, the most beautiful and famous bridge in Florence, with all the stories and plenty of time for photos.
12:30Once you cross the Arno river, you will see the huge Pitti Palace and learn about its curious history.
13:00The last stop is Piazza Santo Spirito an area perfect for lunch.
You will have plenty of time before returning to our Genius Tour to see the northern half of Florence.
Genius Tour Timeline
16:50Check-in begins in Piazza Strozzi the square at the entrance of the Strozzi Palace, in front of the restaurant “Colle Bereto”, next to the Louis Vuitton store. The guide will have a purple flag.
17:05Guide’s introduction you will visit the northern half of Florence.
17:25The Church of Orsanmichele an exciting landmark in the shape of a cube decorated by Donatello with one of his most famous works.
17:40Dante’s house and a walk through mediaeval Florence.
18:00Piazza del Duomo the square of the main cathedral and the most important landmark, where you will have a detailed tour of all the monuments.
18:40The Bargello a former prison that is now the most famous museum of sculpture.
19:00The tour ends in Piazza Santa Croce a perfect area for the happy hour.